Bush Fire Digital Media is a Surrey-based creative-and-media agency built for challenger brands that can't wait six weeks for an idea, can't wait three months for a campaign, and can't afford to be the eleventh brief in someone else's queue.
We've stripped the agency to the three disciplines that have to work together for a campaign to actually land — and we run them in one team, not three departments.
Ideas with a hook that fits in 11 seconds. Scripting, art direction, motion, social-first cutdowns. We make the work. The work runs on Monday.
Paid social, paid search, programmatic, and native distribution. Hands-on the platforms daily. We don't subcontract media buying.
Creative-and-media in the same standup. Variants tested weekly. What works, we double. What doesn't, we kill on Thursday and ship a replacement on Monday.
Most agencies run three months because that's how they were taught. We run three weeks because that's what challenger brands need. The pace is structural — it's how the team is shaped, how the rooms work, how the approvals stack.
One brief. Two concepts. Pick one in a Friday session.
Production. Scripting + shoot + edit + motion. Tracking installed in parallel.
Cutdowns for every channel. Campaign live across paid in 24 hours from approval.
First reading. Variants shipped. We continue from here, weekly, for the engagement.
Bush Fire is seven full-time people sharing one room (and one Slack). The strategist talks to the editor. The buyer talks to the director. The CFO of the client gets one email a week with the only numbers that matter.
We don't have account managers. We don't have project managers. We have one founder-led senior on every brief and a team that knows the work.
The reason we move fast isn't that we cut corners. It's that we cut layers.
"Three weeks from brief to live. Then we keep going, weekly, for the rest of the engagement."
One brief, one team, one room. No internal account-manager-to-creative-director ping-pong. No three-stage internal review before a thing leaves the building. The senior is on the brief from day one and stays on it.
Fee structure is one number. Monthly retainer covers people-time, production, and media management. Media spend itself is reconciled at platform cost. There is no mark-up. The retainer is in the proposal. It does not change during the engagement.
Six-month minimum, 90-day notice after. The first three weeks are sprint. The next five months are momentum. After that, you can leave with 90 days' notice. We've never needed a tribunal clause; the work has held.
We say no to about half of incoming briefs. Mostly to one of three shapes:
If the brief is twelve months of foundational brand work with no campaign attached, we're the wrong room. There are excellent strategy shops we will refer you to.
We don't pitch on speculative work. If the procurement process requires a creative proof of concept before signing, we will respectfully decline.
If the campaign goal is unmeasurable awareness and there is no instrumentation to test it, we're the wrong fit. The campaign needs to have at least one number.
If you've got a brief, a budget, and a date — send all three to the email below. We reply within 48 hours, and if we're a fit, you have a first idea conversation that week.
[email protected] →